Advice on how to sell your house

Selling a house is a full time job, which is why people hire realtors to do the work for them. Realtors study applicable laws, doing a price analysis every 30 days to make sure the property is in the "selling-zone" and advertising the property to thousands of other realtors who represent buyers and market the home to thousands of trying to find homes for sale on the internet by uploading photos and text to hundreds of different websites. If you want a smooth transaction, then you need a real estate professional to determine the right asking price, negotiate the terms of the contract, get you through the home inspections, coordinate the appraisal, help the buyer with the loan process, and work on getting everyone to the closing table. The experience of selling your home should be a pleasant experience, and with the right real estate agent, it is. Feel free to ask me for advice with no obligation or pressure to buy or sell. To ask me my advice, and to get a FREE market analysis for Selling Your Home, click here

If you are wondering, “How long will our house be on the market?” Don’t read this blog post unless you want to hear the cold, hard, brutal, honest truth.

In my experience selling over 300 houses, I have learned that the "Days On Market" are affected by four factors only: Promotion, Condition, Price and Competition.

1. Promotion

Marketing plan – Your real estate agent’s marketing plan should include marketing in neighborhood, marketing to other real estate agents, advertising to home buyers in the general public using the newest technology to encourage more showings. The River Valley Group uses virtual tours, Voice Pad, 300 websites, Trulia, Zillow,, social networking, text messaging, wide angle cameras, reflective signs, full color laser printed brochures, Market Leader marketing materials, Adobe Creative Suite tools, Showing Suite and many many more. We spend thousands of dollars advertising houses so that our home sellers get a better price. All of these tech tools are used to encourage more showings and get a quicker sale for more money for you. Internet advertising is key! Since 90% of home buyers start their search on the internet, top placement on search engines is essential. When we advertise your house, you are at the top of the search engines on the internet including top placement on Google, MSNBC, Yahoo, HGTV and other websites. This will increase the number of potential buyers who view information about your home. There are thousands of houses out there in your market for sale now. Your house needs to stand out.  We

2. Condition

No, buyers won’t want to fix it themselves. Because people who are looking at houses for sale are looking at 3-4 in a day, they need to walk into your house and say, “WOW! Now this one is really nice, it’s the same price as the other houses we saw today AND it’s totally move in ready. We don’t need to paint, or de-wallpaper, or update the light fixtures, and all our furniture would fit. Let’s write an offer!”  How do you elicit this response? Staging a room with furniture helps buyers visualize how they would use the space. To make sure the buyers are focused on the space and not your stuff in the house, go ahead and box up all your nick-knacks and personal photos. The only things out should be furniture, a few decorative, strategically placed items, and lots of lights.

Updating your house for a quicker sale: painting/new door knobs/new fixtures - with over 5,500 houses for sale in Louisville right now, a buyer can be picky and buy one that is move in ready, with no painting to do, no carpet to replace, and no updating. If the house down the street has new bathroom sinks, lights, and kitchen appliances, and the bedrooms have new carpet and fresh paint with no nicks on the walls, compared to a house that looks "lived in" and needs cosmetic help, guess which one the buyers will buy?

Being on your toes for a quick showing - Sometimes an agent will be showing the house down the street and the buyers will say "Let's see that one!" meaning yours. Be ready to show it quickly to get the most showings possible.

Fixing items before they are issues - if you know the back door doesn't shut properly. If you know there is a roof leak or a wet basement. Fix it now. Better to put on the disclosures how you fixed a problem rather than have a showing where the buyer sees the problems as problems that they will have to fix.

 3. Pricing

If it is priced right from the beginning, you’ll get more for it. When a house sits on the market for a long time, people ask me what’s wrong with it. Knowing the truly comparable properties makes all the difference. Get an honest Realtor who will tell you what your house really is worth, instead of telling you what you want to hear just so you'll pick them. Even if the truth hurts, look at the facts of what other similar houses sold for recently and make an intelligent, informed decision. Otherwise your house will just sit on the market for months and you'll end up reducing the price anyway. The whole time your house is on the market you are making your neighbor’s house for sale look like a good deal!

 4. Competition

What is on the market now – the next house to sell in the neighborhood will either be cheapest house, or the house that’s priced the same as the others and it looks better – if your house isn't (A) the best price or (B) in the best condition, you'll have to wait until the other houses in the neighborhood are chosen over yours. Then when your house is the one left, and a buyer wants to be in that area, they'll pick yours.


  “I was searching the net for realtors when I came to Heidi's webpage and I was immediately interested enough to contact her.  Heidi was the best. She listened to what I needed in a home, what location I was interested in and what type of property would best serve my needs.

Heidi was tireless in showing my patio home day and night and in arranging times for other agents to come in with their clients.  She created a beautiful brochure of my patio home and its best features.  I believe her creativity in the color brochure lured many of the clients who looked at my home.  She also gave me very helpful suggestions about ways to show my home to its maximum potential.  This resulted in an excellent offer which I accepted.  Her marketing skills are first rate.

Simultaneously, as she was working so hard to sell my house, she was busy finding houses for me to tour in the area I was interested in. Our search was not a short one, but Heidi was ever-patient and always professional.  She constantly checked and rechecked the new listings in the part of town I was most interested in.  One of the most striking things about Heidi was her wisdom.  For someone so young, she has great maturity and honesty.  There were times when she would ask me just the right question to keep me on task and to stay within my budget.  She worked diligently to get both closings on the same day to make my move smoother.  The house we found is perfect for me.  Am sure I will be happy there.

I have recommended her to several friends and family members because of her energy and enthusiasm for her job and will continue to do so.  She has truly made the correct career choice and it shows.”

- Gina Calvert, Seller client and Buyer client

Another recommendation from a happy client…

“From the first conversation we had about the sale of our house and search for a new one she was very responsive. She kept in constant contact and sent all types of information to help us in our quest. The best thing I like about Heidi is that she is a “doer”…she gets things done, and she thinks outside the box. Even though my husband and I have bought and sold a couple of homes, the market and options change quite a bit over the several years. Heidi always was there to educate us and give us ideas as well as guidance through the process. One item that she offered us was an online feedback that was particularly helpful when selling our home. We took the feedback serious, and based on the comments, we were able to make changes that sold our home in a timely manner. She did a great job, and we absolutely love our new home. Next time we need a realtor, we are calling Heidi!”

- Carla Kiser, Seller client and Buyer client

Another recommendation from a happy client…

"Heidi sat down with us right away and explained the housing market. We were very aware of the tough economy and she worked with us to establish a price that we thought was fair. It would have been hard for us to hear at the time, but if we had set the price lower initially, we probably would have had an easier time selling.

The team was always available and Heidi was prompt about calling us back when we needed to talk to her. She really was great after we moved and needed an update on our house. She even let us know about storm damage to our house and the team took pictures to send to us so we could assess the damage.

I would recommend her. "

- Kelly and Pete Perdue, Seller client and Buyer client

Sellers choose Heidi as their real estate agent because of Heidi's

1.  Advice on how to price their home to sell fast with the highest net to put in their pocket at closing

2.      Skills at making a room look bigger and more updated from simple room design techniques

3.      Ability to find buyers through an impressive and strategic marketing plan. This marketing plan makes Heidi Fore and the River Valley Realty Group the best real estate agents in Louisville.


Heidi Fore has compiled data over the last five years of sales. She graphed all the data in excel. Would you like a copy? It’s on

Or Email Heidi for a copy: 

 To ask Heidi’s advice and get a FREE price analysis for Selling Your Home, click here

Heidi also sells houses in the Southern Indiana area across the Ohio River from Louisville Ky in New Albany Indiana, Floyds Knobs, sometimes called Floyd Knobbs, Clarksville IN, and Jeffersonville Indiana. The River Valley Group of realtors can help people find homes for sale in Northern Kentucky across the river from Cincinnati Ohio, in areas such as Florence Kentucky, Ft Mitchell KY, Independence KY, Union Ky, Hebron KY, Fort Thomas Kentucky, Alexandria Kentucky, Crescent Springs Kentucky, Park Hills and Villa Hills Kentucky.


Heidi Fore has compiled data over the last five years of sales. She graphed all the data in excel. Would you like a copy?
Email Heidi for a copy: 

 To ask me my advice, and to get a FREE market analysis for Selling Your Home, click here




Heidi Fore - real estate agent

Heidi Fore has been a real estate agent since 2002, and sl. She is from Louisville Kentucky, and went to Sacred Heart Academy and Xavier University where she studied business and marketing.

Heidi is married to her high school sweetheart, Sean Fore, and they have two little boys, Charlie and Sam.

Louisville Ky real estate agent Heidi Fore

If you are thinking about moving

If you are moving to Louisville be sure you get a copy of the book "How to Buy A Home In Louisville Kentucky" by either ordering it on or buying one of the copies in local bookstores, or calling 502-554-9400 and request to have one shipped to you for free.

You will find the information on very useful for finding houses for sale in Florence Ky.

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if you are thinking about a different way to sell houses, contact us about a career opportunity as an important part of the Heidi Fore Real Estate Team, the River Valley Group

real estate louisville kentucky agents keller williams realty

The River Valley Group:

Heidi Fore

Sean Fore

Vicki Yates

Lori Hernandez

Tim Mattingly

Anita Brown

Tony Goren

Laura Guess

Crystal Corrigan