Marketing plan – Your real estate
agent’s marketing plan should include marketing in
neighborhood, marketing to other real estate agents,
advertising to home buyers in the general public
using the newest technology to encourage more
showings. The River Valley Group uses virtual tours,
Voice Pad, 300 websites, Trulia, Zillow,
Realtor.com, social networking, text messaging, wide
angle cameras, reflective signs, full color laser
printed brochures, Market Leader marketing
materials, Adobe Creative Suite tools, Showing Suite
and many many more. We spend thousands of dollars
advertising houses so that our home sellers get a
better price. All of these tech tools are used to
encourage more showings and get a quicker sale for
more money for you. Internet advertising is key!
Since 90% of home buyers start their search on the
internet, top placement on search engines is
essential. When we advertise your house, you are at
the top of the search engines on the internet
including top placement on Google, MSNBC, Yahoo,
HGTV and other websites. This will increase the
number of potential buyers who view information
about your home. There are thousands of houses out
there in your market for sale now. Your house needs
to stand out. We
2. Condition
No, buyers won’t want to fix it themselves.
Because people who are looking at houses
for sale are looking at 3-4 in a day, they need to
walk into your house and say, “WOW! Now this one is
really nice, it’s the same price as the other houses
we saw today AND it’s totally move in ready. We
don’t need to paint, or de-wallpaper, or update the
light fixtures, and all our furniture would fit.
Let’s write an offer!” How do you elicit this
response? Staging a room with furniture helps buyers
visualize how they would use the space. To make sure
the buyers are focused on the space and not your
stuff in the house, go ahead and box up all your
nick-knacks and personal photos. The only things out
should be furniture, a few decorative,
strategically placed items, and lots of lights.
Updating your house for a quicker sale:
painting/new door knobs/new fixtures - with
over 5,500 houses for sale in Louisville right now,
a buyer can be picky and buy one that is move in
ready, with no painting to do, no carpet to replace,
and no updating. If the house down the street has
new bathroom sinks, lights, and kitchen appliances,
and the bedrooms have new carpet and fresh paint
with no nicks on the walls, compared to a house that
looks "lived in" and needs cosmetic help, guess
which one the buyers will buy?
Being on your toes for a quick showing
- Sometimes an agent will be showing the house down
the street and the buyers will say "Let's see that
one!" meaning yours. Be ready to show it quickly to
get the most showings possible.
Fixing items before they are issues
- if you know the back door doesn't shut properly.
If you know there is a roof leak or a wet basement.
Fix it now. Better to put on the disclosures how you
fixed a problem rather than have a showing where the
buyer sees the problems as problems that they will
have to fix.
3.
Pricing
If it is priced right from the beginning, you’ll get
more for it. When a house sits on the market for a
long time, people ask me what’s wrong with it.
Knowing the truly comparable properties makes all
the difference. Get an honest Realtor who will tell
you what your house really is worth, instead of
telling you what you want to hear just so you'll
pick them. Even if the truth hurts, look at the
facts of what other similar houses sold for recently
and make an intelligent, informed decision.
Otherwise your house will just sit on the market for
months and you'll end up reducing the price anyway.
The whole time your house is on the market you are
making your neighbor’s house for sale look like a
good deal!
4.
Competition
What is on the market now – the
next house to sell in the neighborhood will either
be cheapest house, or the house that’s priced the
same as the others and it
looks better – if your house isn't (A) the best
price or (B) in the best condition, you'll have to
wait until the other houses in the neighborhood are
chosen over yours. Then when your house is the one
left, and a buyer wants to be in that area, they'll
pick yours.
WHAT DO HOME SELLERS SAY ABOUT HEIDI?
“I was searching the net for realtors when I
came to Heidi's webpage and I was immediately
interested enough to contact her. Heidi was the
best. She listened to what I needed in a home, what
location I was interested in and what type of
property would best serve my needs.
Heidi was tireless in showing my patio home day
and night and in arranging times for other agents to
come in with their clients. She created a beautiful
brochure of my patio home and its best features. I
believe her creativity in the color brochure lured
many of the clients who looked at my home. She also
gave me very helpful suggestions about ways to show
my home to its maximum potential. This resulted in
an excellent offer which I accepted. Her marketing
skills are first rate.
Simultaneously, as she was working so hard to
sell my house, she was busy finding houses for me to
tour in the area I was interested in. Our search was
not a short one, but Heidi was ever-patient and
always professional. She constantly checked and
rechecked the new listings in the part of town I was
most interested in. One of the most striking things
about Heidi was her wisdom. For someone so young,
she has great maturity and honesty. There were
times when she would ask me just the right question
to keep me on task and to stay within my budget.
She worked diligently to get both closings on the
same day to make my move smoother. The house we
found is perfect for me. Am sure I will be happy
there.
I have recommended her to several friends and
family members because of her energy and enthusiasm
for her job and will continue to do so. She has
truly made the correct career choice and it shows.”
- Gina Calvert, Seller client and Buyer client
Another recommendation
from a happy client…
“From the first conversation we had about the
sale of our house and search for a new one she was
very responsive. She kept in constant contact and
sent all types of information to help us in our
quest. The best thing I like about Heidi is that she
is a “doer”…she gets things done, and she thinks
outside the box. Even though my husband and I have
bought and sold a couple of homes, the market and
options change quite a bit over the several years.
Heidi always was there to educate us and give us
ideas as well as guidance through the process. One
item that she offered us was an online feedback that
was particularly helpful when selling our home. We
took the feedback serious, and based on the
comments, we were able to make changes that sold our
home in a timely manner. She did a great job, and we
absolutely love our new home. Next time we need a
realtor, we are calling Heidi!”
- Carla Kiser, Seller client and Buyer client
Another recommendation
from a happy client…
"Heidi sat down with us right away and explained the
housing market. We were very aware of the tough
economy and she worked with us to establish a price
that we thought was fair. It would have been hard
for us to hear at the time, but if we had set the
price lower initially, we probably would have had an
easier time selling.
The team was always available and Heidi was prompt
about calling us back when we needed to talk to her.
She really was great after we moved and needed an
update on our house. She even let us know about
storm damage to our house and the team took pictures
to send to us so we could assess the damage.
I would recommend her. "
- Kelly and Pete Perdue, Seller client and Buyer
client
Sellers choose Heidi as their real estate
agent because of Heidi's
1. Advice on how to price their home to sell fast
with the highest net to put in their pocket at
closing
2. Skills at making a room look bigger and more
updated from simple room design techniques
3. Ability to find buyers through an impressive
and strategic marketing plan. This marketing plan
makes Heidi Fore and the River Valley Realty Group
the best real estate agents in Louisville.
WHAT'S THE LOUISVILLE REAL ESTATE MARKET
LIKE?
Heidi Fore has compiled data over the last five
years of sales. She graphed all the data in excel.
Would you like a copy? It’s on
www.heidifore.com
Or Email Heidi for a copy:
theteam@rivervalleygroup.com
To
ask Heidi’s advice and get a FREE price analysis for
Selling Your Home, click here
Heidi also sells houses in the Southern Indiana area
across the Ohio River from Louisville Ky in New
Albany Indiana, Floyds Knobs, sometimes called Floyd
Knobbs, Clarksville IN, and Jeffersonville Indiana.
The River Valley Group of realtors can help people
find homes for sale in Northern Kentucky across the
river from Cincinnati Ohio, in areas such as
Florence Kentucky, Ft Mitchell KY, Independence KY,
Union Ky, Hebron KY, Fort Thomas Kentucky,
Alexandria Kentucky, Crescent Springs Kentucky, Park
Hills and Villa Hills Kentucky.
